One of the more obscure features of LinkedIn I have come to love is Pulse, which gives you access to industry professionals and global leaders in a variety of fields. You "follow" them, much like you would on any social media platform. For example, Richard Branson is someone I greatly admire, so he was the first person I followed on Pulse.
To access Pulse, log into your LinkedIn account and choose Interests > Pulse.
Once you start following people on Pulse, it will automatically begin suggesting influential people for you, with an easy "Follow" button to press, if you want to follow them.
In the far right column, Pulse shows thumbnails of people you might want to follow. Click See all to view the entire list.
Pulse suggests industry leaders you might wish to follow, based on your prior choices. Use the + Follow button to add the person to your list of favorites.
I'm active on social media so I use Pulse not only to find good content to share with the LinkedIn community, I also share on Twitter at the same time.
To share an article on LinkedIn Pulse, select the Share icon (shown highlighted in the orange box below).
In the Share dialog box, decide how to share the content. If you want to share with everyone, choose Share with Public. To post to Twitter, select the check box at the right of the dialog box. Add a short note if you want (as long as it's within the 140-character limit for Twitter).
LinkedIn Pulse App
I love the Pulse app for reading articles on the go, but I can also follow and share via the app as well. The interface is clean and easy to navigate.
Above, the Pulse app in my Social Media apps folder. Below, I can swipe horizontally to see all the articles from people I follow.
Sharing articles to social media from the Pulse app is a breeze... just choose the venue you want and press Share.
Overall, Pulse is a useful feature if you like to read and share good content and is especially helpful if you're active on social media.
If you like Sally's articles, you'll love her mini classes. Join Sally online for Mobile Photography Basics: Taking Better Photos with your Mobile Device and Enhancing Them Afterward and Building a Strong LinkedIn Profile.